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Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. theimperfectboss.com In an age where consumers have unprecedented access to information and a massive platform to air out opinions and grievances, generating and maintaining customer trust and confidence is essential. That's why you need to do everything in your power to serve, delight, and empower your customer base